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Advertising and promotion should be a significant part of the budget for any small business, and it's especially important for one that's starting out. After all, people need to know you are in business before they will frequent your establishment.

A lineup of promotional merchandise - (brand ambassador's) ranging from calendars to coffee mugs, can be a great way to spread the word about your company's name and products. Promotional items can:

• Reward current customers. Perks are a perfect way to reward customer loyalty.
• Build name recognition. Promotional products can subtly ingrain your firm's name into the minds of existing and potential consumers.
• Supplement your media plan. Promotional giveaways make their way into customers' homes. Unlike a flyer or advertisement, a coffee mug might find a permanent home in your customer's work or home kitchen cabinet. People who would ignore a newspaper ad or a radio jingle might notice your logo on a golf ball that they use every weekend.
  

Choosing the right items to give away is important. You'll want to come up with something that will make an impact. The best choices are items that people really use. Start with these ideas:

1. Calendars - Print your logo, address, and phone number at the bottom of every page. Consider highlighting important dates for your business (sales, etc.) on the calendar itself. Need help coming up with an effective company logo? We can help with that and provide some good ideas on how to start the process.
   
   
2. Desk accessories - Emblazoning pens, pencils, and stationery with a company's name is one of the oldest tricks in the book. It works!
   
   
3. Golf balls - Link your company's name to your customers' favorite pastime. Possible drawback: Your logo won't do much good buried in the woods or at the bottom of a pond.  On another note with the many golf related promotional items golf balls are merely one option.
   
   
4. Hats, shirts, jackets - These get the word out to your customers, and anyone who sees them wearing your logo. In effect, you can turn your customers into walking billboards for your firm.  Many of our clients have acquired clients just by wearing a t-shirt with their name and logo.
   
   
5. Refrigerator magnets - Magnets are an extremely inexpensive way to get your firm's name posted in thousands of locations.
   
   
6. Key chains - An inexpensive way to attach your company's name to something people carry around with them every day.

As Jay Levinson the "Guru of Guerrilla Marketing" says "Whatever kind of business you are in, your main business IS MARKETING."  As a business owner you can never stop marketing and promoting your products or services.


The possibilities are endless when it comes to prmotional items.  Let us show you how to market and promote your business.  "Our business is branding your business".  Contact us today for a free consultation.